top of page


Measurabl logo

"Our business strategy is better, our view of the market clearer, and confidence in our execution greater from working with Joe."

-Matt Ellis, Founder & CEO, Measurabl

vigilent  png image.png

"Joe worked with us for several months in developing and refining our product strategy and fleshing out multiple product specifications.  His expertise in the energy efficiency space and his deep understanding of product management have made him an invaluable resource to Vigilent."

-Dave Hudson, CEO, Vigilent

"Joe was a great help to when we defined and refined our role in the energy solution space. It was extremely valuable to have Joe’s broad view of the energy solution market and his insights into the different players. We at enjoy the always content-rich, fun, and collaborative work sessions with Joe – be it on product features, roadmap, or strategy."

-Sukhjinder Singh, Co-Founder and CEO,

"Joe's experience in the energy industry made working with him a natural fit. His insight and expertise were pivotal in creating some of our most effective content to date."

-Angela Sun, Director of Marketing, Urjanet

nelumbo logo.png

"Aamidor Consulting took an area of industry strategy critical to Nelumbo's long term success and developed a detailed action plan that we can trust. With their guidance, I feel confident that we have correctly allocated capital to catch trends which others won't be aware of for some time to come."

-Liam Berryman, CEO, Nelumbo

"Your insight into the different roles and relationships in the building were critical in helping form our product vision. It is still guiding our marketing collateral development."

-Darrel O'Pry, Director, Effektiv

wellair logo.jpg

"Joe accelerated our learning curve.  Indoor air solutions are rapidly evolving as networking technology converges with mechanical innovation.  Joe’s research and deep industry insights broadened our perspective – and that’s a critical advantage.."

-Tim Kilgallon, CEO, WellAir

Selected Clients and Projects

Aamidor Consulting has worked with dozens of technology and service firms in the building and real estate industry. This is a sample of some of the work we've performed over the years.  


  • For an HVAC optimization software firm, provided fractional head of product support to move multiple product ideas to initial concept and delivery.

  • For multiple facility, energy and building management startups, provide competitive intelligence and voice-of-customer (VOC) research to direct product development efforts. Also conduct top-down and bottom-up market sizing research to inform product roadmap decisions and for fundraising activities. 

  • For a large European electrical utility, assisted a small US-based innovation team build an energy management offering for small and medium businesses. Provided competitive analysis and market research, in addition to advice and research on product features.

  • For multiple smart building vendors, organized and ran day-long product strategy workshops, which included discussion of product roadmap, competitive landscape, and other go-to-market issues. 

  • For a smart building technology implementer and service provider, reviewed initial vision document and wrote sections of the market requirements document, including market landscape and size, customer roles and key needs, and summarized the competitive landscape amongst technology vendors.​​

  • For a strategy and innovation team within a major HVAC OEM, acted as head of product to align go-to-market strategy with development roadmap. Over a six month period, a more formal product roadmap was created and executed on - focused on a new demand management and rate tariff analysis solution. 


  • For multiple building technology startups and vendors, developed initial business cases and reviewed initial market opportunities for adjacent and bolt-on business units. 

  • For multiple internationally-based building, facility and energy management software firms, provided insight on the US market to assess potential and develop a plan for entry. These projects were delivered through written reports, online webinars, and in-person workshops. Also briefed the executive teams on dynamics of the North American market.

  • For a leading investor-owned utility, conducted detailed research on emerging smart building and energy management technologies, including reviewing specific vendors and solution categories. Advised on potential incentives and emerging trends that would support greater adoption in their territory. 

  • For a variety of emerging commercial building software and technology solutions, from air quality monitoring/mitigation to IOT-based facility management software, provided strategic guidance on go-to-market options, partnership approaches, and buyer and user personas. In many cases, this work helped these firms more successfully enter the market.

  • For a sustainability data management solution, provided a review of strategic options to increase market share by partnering with adjacent data solution providers. The guidance expedited the firm’s decision making in this area.​

  • For a multinational building equipment OEM, conducted a detailed analysis of a particular international building control protocol, advising on its significance and the impact of emerging cloud- and IP-based control. The firm sought expert recommendations on which protocols it should support, given the demand for agnostic and IP-based methods.  _

  • For a major US-based investor-owned utility, conducted a market review of current grid-interactive efficient buildings (GEBs) startups, providing a review of key firms, differentiators and other characteristics. The research was used to inform potential pilot tests within the utility’s territory.

  • For a major US-based investor-owned utility, drafted an RFP and reviewed responses to help the firm gain additional understanding of opportunities for small commercial building energy efficiency. Also served as a technical expert during the project, participating in review meetings and providing feedback on deliverables.


  • For an energy analytics startup, developed a product organization framework to guide hiring over the near future, including scoping various roles within the product management team and key responsibilities.

  • For a North American energy management and optimization startup focused on multifamily real estate, provided advice on competitive positioning, market entry strategy, and product roadmap, working directly with the CEO. 

  • For an early-stage HVAC startup, conducted a detailed review of a potential adjacent business model. The analysis included many of the inputs for the market requirements documentation, including total market opportunity, unmet needs, components of the solution, competitive landscape and pros / cons of the proposed model.

  • For a data analytics startup, helped implement a smart building pilot project within their headquarters office. Also helped identify prospective partners and establish relationships with these firms. Additionally, provided competitive and market analysis help to guide the new buildings business unit.​

  • For multiple startups in the smart building space, conducted research to inform potential partners and indirect sales channels. Aamidor Consulting has worked with a number of firms in this capacity, including traditional building analytics software and others with horizontal “point solutions”. Aamidor Consulting assisted in identifying and analyzing various strategic options for these firms.

  • For a new entrant in the small/medium commercial building energy management space, conducted a brief competitive analysis to inform go-to-market strategy. 

  • For a early-stage energy-focused technology services firm. conducted a open-ended analysis of new product opportunities. This weeks-long effort helped the firm confirm some new product opportunities while de-prioritizing others.

  • For a smart home vendor focused on automated shading, Aamidor Consulting developed a commercial building-specific roadmap and go-to-market plan. 


  • For the venture capital team of a large energy utility, reviewed the home energy management system (HEMS) market and synthesized the offerings and market position of over a dozen innovative startups.

  • For a venture capital firm, conducted commercial due diligence for an investment in a building and facility management cloud-based software firm. This included a review of the roadmap, assessment of the leadership team, and validation of the total addressable market opportunity. 

  • For a building industry corporate venture capital team, reviewed innovative internal data analysis hardware plus software startups, including key product differentiators, pricing, market traction and alignment with key corporate needs.

  • For a private equity firm, helped develop an investment thesis in the smart buildings space and identify target firms to bolt-on to existing portfolio companies. ​

  • For a mid-sized facility management software firm, conducted commercial due diligence and voice of customer interviews to validate an acquisition in the HVAC space. 

  • For a major European utility with energy services operations in the US , drafted a detailed review of the US smart home market and predictions of future growth and developments.

  • For a facility management solution provider, we developed a partnership and M&A strategy within smart buidlings to guide them in the coming years.

  • Supported a sell-side transaction of a small ventilation OEM, providing key insight into potential acquirers (how to position, adjacent and related acquisitions, and other relevant news). The research guided the sales process and provided details on how to approach each firm.

  • For the corporate development team of a F500 firm with various businesses in facility and energy management, advised on developments and potential growth opportunities in the smart building space. 


  • For real estate firms and their trusted advisors, developed a scope of features and functionalities for facility, energy and building management software products. Described key functionality, data acquisition capabilities and developed a pricing framework to ensure that vendors would provide consistent pricing guidance with their bids.

  • For a large corporation with an international footprint, conducted research into building operational data acquisition techniques and vendors that provide automated methods to acquire and map these data sources. This included secondary research, interviews with key vendors, and supporting a multi-step procurement process (RFI, RFP, etc). 

  • For a large international occupier, conducted an assessment of current energy data collection and management efforts, including state of installed hardware. Also recommended new hardware and software offerings to collect real-time interval data from all locations and provided key insight on market landscape and core functionality required. 

  • For the workplace and design team of a multinational real estate firm’s European office, provided a briefing on occupant-centric smart building technologies to a large tech company developing a vision for its new corporate headquarters.​


  • For an indoor occupancy sensing technology startup, authored white paper and blog posts to position the firm as an ongoing data supplier to various stakeholders, including building owners/operators, facility management service providers, furniture companies and other service and solution providers.

  • For a multi-national building products and services firm, authored a white paper on key energy management trends for the coming years. 

  • For a building technology service provider, authored a white paper on the smart building opportunity and key use cases for such solutions. 

  • For an interval data-focused energy management firm, authored a white paper on the changing job role of facility managers and the impact of a shortage in talent. 

  • For multiple energy and facility management startups, drafted various forms of marketing collateral including white papers, web page text, and thought leadership articles for publication in leading industry periodicals. ​

PM Projects Anchor
Market Strategy Projects Anchor
Startup Advisory Projects Anchor
Due Dilligence Projects Anchor
Owners operators occupiers Projects Anchor
Marketing Support Projects Anchor
bottom of page